The right starting point

Who is this useful for?

This service is for people whose personal expertise matters to their company or business. Perhaps you want to share your perspective on industry topics, make conversations with potential clients easier or raise your profile as an employer. Often, the challenge is finding time to turn your own thoughts into content that is ready to publish. We help you establish a clear editorial direction and present your ideas in suitable formats. Your actual experience remains the foundation. We do not invent opinions or experiences, and we shape your presence around your role, goals and personal style.

Specifically for your company

What we deliver for you.

01

Positioning and topic profile

We consider your role, experience and the people you want to engage in conversation. From this, we develop topics, priorities and an appropriate tone. The positioning helps you decide which subjects to address and which do not fit your professional or personal profile.

02

LinkedIn presence

Your profile and content should present a coherent picture. We help shape the content direction of your LinkedIn presence and provide the agreed ongoing support. We establish which tasks we will handle and which conversations or interactions should sensibly remain directly with you, keeping communication personal and understandable.

03

Ghostwriting and posts

Your ideas, experiences and professional assessments provide the foundation for the copy. We organise the material and write posts in a voice developed together. You review the statements before publication. This gives you practical support while responsibility for expertise and personal viewpoints remains clearly with you.

04

Personal photo and video formats

Portraits, interviews and short expert videos can complement your statements. We plan formats that fit your role and your comfort in front of the camera. Production is guided by specific topics and intended uses so that the recordings remain connected to your wider communication.

05

Editorial support

An ongoing collaboration creates a rhythm for gathering topics, creating content, receiving feedback, and publishing. We consider current developments as well as recurring themes. Together, we discuss which content generates relevant responses and conversations. These observations inform further development without reducing your communication to individual reach figures.

Specialist services

LinkedIn management

From the starting point to delivery

How we work together.

  1. 01

    Understand the perspective

    In conversation, we gather your objectives, experience, and expert topics. We clarify which statements may be public, how personal the presence should be, and which boundaries apply for you.

  2. 02

    Develop the voice and formats

    We develop an editorial direction and initial content. Your feedback helps refine the tone and presentation. Where needed, we plan additional personal photography and video.

  3. 03

    Organize continuity

    During ongoing management, we regularly gather fresh ideas and use them to prepare content. You approve factual statements and publications. We tailor the scope to the time you have available.

Align your personal role with the company brand

Personal positioning becomes clearer when your role within the company is recognizable. You do not need to repeat every company message. We establish which topics you can represent from your own experience and where information from other responsible people is needed. You also define the professional boundaries of your presence. This makes content decisions easier and prevents a personal view from inadvertently being interpreted as a binding statement on behalf of the entire company.

Demonstrate expertise through clear context

A professional statement becomes more tangible when readers understand the situation behind it. Instead of simply listing qualities such as experience or expertise, you can explain which question mattered in a decision and why. We help present these ideas clearly. Real examples use only information that can be shared; simplified examples should remain recognisable as such. Your approval therefore covers more than writing style: it also confirms that statements and context have been represented accurately.

Practical preparation

What has already been clarified?

Use these points for your brief. We can clarify open questions together.

0 of 4 items checked
Preparation for your project

Good to know

Frequently asked questions.

How do texts remain authentic when anwision writes them?

The content grows from your ideas, conversations and approved information. We help with structure and wording rather than attributing invented experiences to you. Your feedback gives us a better understanding of your voice. You retain approval and decide whether a text genuinely reflects your position and can be published.

Do I have to publish personal content?

No. Personal visibility can focus on your professional outlook, specialist assessments and working methods. You decide how much of yourself to share. Together, we develop a direction that suits you while offering clear value to your intended readers.

How much involvement is needed from me?

Your perspective cannot be outsourced completely. We regularly need your professional input, feedback and approvals. Conversations can help capture several topics at once. We agree a schedule and preparation process that makes your own time commitment predictable while ensuring the content remains rooted in your actual experience.

Can personal branding support specific business enquiries?

A clear professional presence can help prospects assess your expertise and prepare to contact you. Whether this leads to enquiries also depends on the offering, audience and other touchpoints. We align content with your objectives, but do not promise a specific number of contacts, customers or followers.

Do I need to comment on every current industry topic?

No. A topic should fit your expertise and intended positioning. If you do not wish to contribute a substantiated perspective, publication is unnecessary. We prioritize content that you can genuinely explain or assess with good reason.

How are different opinions within the company taken into account?

Before publication, it should be clear whether you are expressing a personal assessment or a shared company position. Sensitive topics may require additional internal approvals. We adapt the editorial process accordingly; the content decision remains yours.

Clients & collaboration

Get to know our clients.

Our clients include companies in property, hospitality, logistics and tax advisory. Ask us about work examples that relate to your project.

View selected clients