The task.
The task was to consider the existing creative assets, campaign targeting and current funnel together. Prospects were intended to reach a landing page directly from the advertisement. The planned campaign would receive enquiries through this route; an additional instant form was not part of the approach described.
The individual work steps
The approach.
- 01
Review material and destination page together
The concept calls for reviewing existing creatives and revising the existing funnel. Advertisement messages, destination page information and the contact option on that page belong together. A technical review was recorded as part of the implementation brief.
- 02
Define a clear inquiry route
The selected approach leads directly from the Meta advertisement to the landing page. The page can then provide the information prospects need before making contact. The quality of this route depends on both the content and the form's ease of use.
- 03
Plan language versions consistently
The further concept included English and Spanish campaign variants with corresponding destination pages. Language and destination must match. This applies to the advertisement, the landing page content and expectations for the subsequent conversation with sales.
Scope of work.
- Concept for a Meta campaign directing visitors to a landing page
- Requirements for reviewing existing creatives
- Revision and review brief for the existing funnel
- Planning coordinated language versions of campaigns and pages
Campaign concept
The project's status.
The project stage shown is campaign concept development: the planned enquiry journey, landing page requirements and language-specific variants. Subsequent technical implementation and an evaluation of the live campaign are not part of this overview.
What we can learn from this.
For property offers, the campaign and landing page should be planned as one shared communication route. Consistent language and a clearly defined inquiry path make implementation verifiable. Only actual operation and feedback on incoming contacts allow an assessment of results.
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