The right starting point
Who is this useful for?
A landing page is suitable when you want a focused page to support a single service, project or campaign. An existing company website often covers many topics, while someone arriving from an advertisement initially has one specific need. Together, we clarify which information they need to make a decision. A separate page is not always necessary: if an existing service page already does the job well, targeted changes may be enough. The scope follows the actual need.
Part of our offering Websites & landing pages
Specifically for your company
What we deliver for you.
Target action and page structure
Together, we define which offering the page will explain and what visitors should do next. This establishes the content sequence: introduction, service scope, relevant benefits, common questions and a contact option. Each section has a specific purpose, keeping the page clear and preventing it from becoming a second general company website.
Content and decision questions
We present your offering so that prospects can assess its scope and suitability. This requires expert information, existing materials, and approved evidence from you. References or results are only used if you can confirm them. Unclear statements and missing answers are clarified with you before implementation.
Design and implementation
The page is designed to suit your brand and planned campaign. Content is prepared for different screen sizes. Navigation, interactions and technical functions follow the agreed target action. Animation can complement the presentation, while information and contact options should remain immediately usable.
Contact route and integration
We agree on how prospects make contact and who receives incoming inquiries. Required forms or system integrations are recorded in the project scope and checked for feasibility. We also clarify publication and suitable reporting. Building the page and advertising it on an ongoing basis are separately agreed tasks.
From the starting point to delivery
How we work together.
- 01
Understand the offer and visitors
You explain the audience, offering and source of visitors. We define the intended action and gather the information prospects need to make a decision.
- 02
Develop the page
Copy, design and implementation follow from the structure. You review factual statements and approve the agreed content and contact route.
- 03
Review and use
Before publication, we check the presentation and agreed functions. Further support can be added if content or campaigns need adjusting later.
Understand the decision before making contact
Ask yourself what a visitor needs to know before taking the intended next step. For a service that requires explanation, this may involve more than a short advertising line: scope, suitable starting circumstances and process provide guidance. We organise this information according to its importance to the decision. The page should explain the specific offering clearly, rather than include all of your company's content. Advertising claims and the information on the landing page are aligned accordingly.
Derive contact details from subsequent handling needs
If a form is planned, every requested field should have a clear purpose. Clarify with your team which details are needed for an initial response and which can be discussed personally later. This determines an appropriate first step. At the same time, establish who receives the enquiry and what happens next. Technical implementation follows the agreed scope; existing systems and required connections are reviewed in advance.
Practical preparation
What has already been clarified?
Use these points for your brief. We can clarify open questions together.
How the collaboration can be structured
Tailored to your needs.
Individual services, a clearly defined project or ongoing support: together, we determine the help you need. Scope, responsibilities, approvals and costs are agreed before work begins.
Discuss the service scopeGood to know
Frequently asked questions.
Does a landing page replace our company website?
It generally serves a narrower purpose: explaining a particular offer to a defined visitor group. A company website also presents the broader picture, with multiple services and company information. We establish whether a dedicated landing page is useful or whether an existing page can be revised appropriately.
Are advertisements and advertising budget included in the landing page project?
Not automatically. The page can be commissioned independently of campaign management. To align the two, however, we need information about the planned messaging and visitor source. If anwision is also to handle advertising, we agree the additional services and media budget separately with you.
Can existing copy, images and forms be used?
Yes, provided they suit the page's purpose. We review existing materials for their content and usability. Technical connections depend on the systems in use and are clarified in advance. The brief records what will be retained, adapted or created anew, and which approvals you will provide.
Can a landing page also contain detailed text?
Yes, if the offering requires that explanation. What matters is a clear structure in which visitors can quickly find important information. We assess content by its usefulness to the decision. A longer text is neither inherently helpful nor automatically an obstacle.
Is a landing page useful without a contact form?
This can be appropriate if another contact route better suits your audience and handling process. A call or email may be the desired next step, for example. We derive the action from the offer and your workflow rather than assuming a form is required.
Clients & collaboration
Get to know our clients.
Our clients include companies in property, hospitality, logistics and tax advisory. Ask us about work examples that relate to your project.
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