The task.
Prospects should be able to understand the offering on a smartphone and find an appropriate next step. The property brochure and its images were identified as the foundation for planning. Suitable pre-qualification questions were also to be included so an enquiry would support the subsequent conversation.
The individual work steps
The approach.
- 01
Incorporate property information systematically
The implementation brief called for reviewing the supplied property brochure and transferring relevant information and images into an independent page structure. The communication was intended to present the offering clearly. Identifying which information was essential to the decision was treated as a central editorial task.
- 02
Prioritise the mobile user journey
The existing landing page served as the starting point for a further optimisation assignment. This focused on readability, a logical content sequence, clear contact options and a contemporary design. Animation and interactions were intended to support orientation and keep essential information readily accessible.
- 03
Coordinate contact and initial qualification
The contact route was intended to include suitable questions to help assess prospects. Such questions serve to prepare a useful response. Their selection must fit the property and the sales team's actual information needs, rather than lengthening a form without a clear benefit.
Scope of work.
- Brief for a property funnel based on the property brochure
- Requirements for the contact form and pre-qualification
- Optimisation brief for an existing landing page
- Focus on mobile readability and navigation
Landing page & optimisation brief
The project's status.
The stage shown covers the briefing, the existing landing page, and the requirements for its further development. The focus is on mobile presentation and the contact route. Technical acceptance or conversion analysis is not part of this overview.
What we can learn from this.
A property page supports a specific decision: is this offering of interest to me, what information is still missing, and how can I get it? Content structure, mobile presentation and contact questions should all support that decision. Its effectiveness can then be assessed through actual usage and the quality of enquiries.
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