The right starting point
Who is this useful for?
For companies that want to build digital customer acquisition or already use measures whose interaction remains unclear. The solution is particularly relevant when there is reach but few suitable contacts, or when sales finds incoming inquiries difficult to classify.
Specifically for your company
What we deliver for you.
Understand the current contact journey
We examine how prospects become aware of your company and the steps leading to an inquiry. We distinguish, among other things, insufficient reach, an unclearly expressed offer, an unsuitable landing page, and difficulties in subsequent handling.
Refine the offering and enquiry objective
Together, we define which audience should be reached and which information a relevant enquiry should contain. From this, we develop clear messages and an appropriate contact route. Scope and entry point should suit your customers' need for explanation and the decision they face.
Combine the right activities
Depending on the assessment, we connect campaigns on Meta, Google or LinkedIn with an existing page or a dedicated landing page. Photography, film and other content help explain the offering. Channel selection follows the audience and the specific project.
Plan handover and feedback
We clarify who handles new contacts and which feedback is available to evaluate the measures. CRM structures, lead distribution, and follow-up processes can be added if required. Subsequent support can therefore be considered when designing the inquiry route.
From the starting point to delivery
How we work together.
- 01
Clarify needs and the starting point
We discuss your target customers, offering and previous experience with enquiries. Existing pages, campaigns and available data help identify the most important task and define a realistic implementation scope.
- 02
Build a coherent contact journey
Messages, content, campaigns, and the landing page are aligned. At the same time, we clarify contact fields and internal responsibilities. Before launch, we check that the intended route is understandable and the required information is passed on completely.
- 03
Include enquiry quality in optimisation
After launch, we consider available campaign and usage data alongside your sales team's feedback. On that basis, we adjust audiences, content or contact routes, for example, and define further steps with a clear rationale.
Make feedback on enquiries specific
Saying that an inquiry is unsuitable does not yet provide a clear basis for adjustment. We recommend organizing the reasons together: a different need, an unsuitable service area, a misunderstood scope, or information still missing. Your sales team determines which distinctions are useful based on actual conversations.
This feedback is considered alongside the relevant messaging and landing page. A recurring misunderstanding may require a more precise description. Missing information may prompt a review of the contact route. This creates specific tasks without immediately attributing every unsuitable enquiry to a single campaign decision.
Plan changes around a clear question
Before making an adjustment, we record the problem it should solve and what would indicate improvement. We then consider the available data and feedback from conversations together. If there are only a few contacts, the assessment remains appropriately cautious. This approach helps develop activities transparently and distinguish between several possible causes.
Practical preparation
What has already been clarified?
Use these points for your brief. We can clarify open questions together.
How the collaboration can be structured
Tailored to your needs.
Individual services, a clearly defined project or ongoing support: together, we determine the help you need. Scope, responsibilities, approvals and costs are agreed before work begins.
Discuss the service scopeGood to know
Frequently asked questions.
Is running more advertising enough?
That can only be assessed meaningfully after reviewing the entire enquiry journey. Greater reach achieves little if the offering or landing page is unclear. We therefore check whether content, contact options or enquiry handling should be improved before building additional campaigns or expanding existing ones.
What does anwision mean by a qualified enquiry?
We define the criteria together with you. What matters might include whether a contact belongs to the target audience, has a suitable need, or provides the information your sales team requires. There is no universal measure. The definition follows your offering and your working methods.
Can existing campaigns and pages be incorporated?
Yes. We first examine which existing elements can usefully be retained. Sometimes targeted adjustments to messages, pages, or the handover are enough. If larger gaps exist, we agree the necessary additions with you. A complete rebuild is not a prerequisite for working together.
What can we learn from a small number of enquiries?
Individual conversations can reveal specific points of confusion. The evidence may still be too limited for broader conclusions. We therefore distinguish clear follow-up questions from assumed patterns and assess changes using the information actually available.
Who should provide feedback on contact quality?
The people conducting initial conversations and handling inquiries further are best placed to assess the need. Together, we agree a clear feedback format with suitable criteria. It adds the perspective of your actual sales work to available campaign data.
Clients & collaboration
Get to know our clients.
Our clients include companies in property, hospitality, logistics and tax advisory. Ask us about work examples that relate to your project.
View selected clients